IN THE NEWS
In an interview, Natalya Pavlovičeva, CEO of LaBiance, emphasized that the company will enhance the added value of tourism. LaBiance stands out in Turkey's tourism sector by adopting a different approach. CEO Pavlovičeva mentions that, in contrast to mass tourism, they offer VIP tours for small groups, wine tasting trips, and exclusive events. She also points out that despite Turkey's vast tourism potential, the all-inclusive holiday model has led to economic drawbacks. 

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